Task: Luna Graphic Design Overhaul

Important

Assigned to: Natasha Mezheven
Status: Not Started (pending employment start)
Scope: Full redesign of all visual identity elements for Luna


Overview

Luna is Simone’s second business venture, operating under the same umbrella as ColivingLiguria (ATECO code 27.40.09 - lighting equipment). Luna also requires a complete graphic identity that is distinct yet harmonious with ColivingLiguria’s branding.

This task mirrors the ColivingLiguria Design Overhaul but for Luna specifically.


Scope of Work

1. Logo Design 🌙

Requirements:

  • The logo must reflect the “Luna” (moon) theme
  • Should convey: light, innovation, sustainability, technology
  • Must be distinct from ColivingLiguria but feel like a “sister brand”
  • Deliverables:
    • Full color version
    • Monochrome version
    • Icon-only version
    • Vector source files (SVG/AI)

2. Color Palette

Luna should have its own color palette that:

  • Complements ColivingLiguria’s colors
  • Has a more “tech/modern” feel (vs CL’s “rustic/warm”)
  • Works for technical documentation (PDFs, spec sheets)

3. PDF Templates & Technical Documentation

Luna will produce technical documents (product specs, installation guides). Natasha should design:

  • PDF letterhead template
  • Technical spec sheet template
  • Product brochure template

4. Website Section

Luna will have a dedicated section within the ColivingLiguria website. Design considerations:

  • Distinct visual identity within the shared site
  • Product showcase layouts
  • Technical information presentation

Relationship to ColivingLiguria

Luna is part of ColivingLiguria as a business segment focused on lighting products. The two brands should:

  • Share some design DNA (typography, general aesthetic direction)
  • Have distinct color palettes and logos
  • Feel like they belong to the same “family”

Communication

All discussions about this task should happen directly with Simone.


This task is part of the Contract for Event Organiser scope.