Task: Luna Graphic Design Overhaul
Important
Assigned to: Natasha Mezheven
Status: Not Started (pending employment start)
Scope: Full redesign of all visual identity elements for Luna
Overview
Luna is Simone’s second business venture, operating under the same umbrella as ColivingLiguria (ATECO code 27.40.09 - lighting equipment). Luna also requires a complete graphic identity that is distinct yet harmonious with ColivingLiguria’s branding.
This task mirrors the ColivingLiguria Design Overhaul but for Luna specifically.
Scope of Work
1. Logo Design 🌙
Requirements:
- The logo must reflect the “Luna” (moon) theme
- Should convey: light, innovation, sustainability, technology
- Must be distinct from ColivingLiguria but feel like a “sister brand”
- Deliverables:
- Full color version
- Monochrome version
- Icon-only version
- Vector source files (SVG/AI)
2. Color Palette
Luna should have its own color palette that:
- Complements ColivingLiguria’s colors
- Has a more “tech/modern” feel (vs CL’s “rustic/warm”)
- Works for technical documentation (PDFs, spec sheets)
3. PDF Templates & Technical Documentation
Luna will produce technical documents (product specs, installation guides). Natasha should design:
- PDF letterhead template
- Technical spec sheet template
- Product brochure template
4. Website Section
Luna will have a dedicated section within the ColivingLiguria website. Design considerations:
- Distinct visual identity within the shared site
- Product showcase layouts
- Technical information presentation
Relationship to ColivingLiguria
Luna is part of ColivingLiguria as a business segment focused on lighting products. The two brands should:
- Share some design DNA (typography, general aesthetic direction)
- Have distinct color palettes and logos
- Feel like they belong to the same “family”
Communication
All discussions about this task should happen directly with Simone.
- WhatsApp: +39 339 637 9372
- Email: colivingliguria@gmail.com
This task is part of the Contract for Event Organiser scope.