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[10/03/26, 17:27:12] Simone: OK, now we’ll make a voicemail that is going to function as a source information, a source of truth for some note that we’re going to see soon. These regard basically concern. The marketing team for coleving Liguria, that is now basically going to be crucial for the next steps. So as part of the marketing team, there are four people at the moment besides me, but I am not really only on the marketing, I am on every aspect of the company. So I am the one that really remains the administrator, but I am not doing the marketing activity per se, but there are four people. These four people, we should mention that two of these are intern students, and therefore they can do proper activity and I and they can be sort of more my subordinates, in a sense that I can tell them exactly what to do, when to do it, and which measures and such, two others are not. So here I will already tell you the names so that you can make sure to understand well who they are. So we have GO, so GEO, and she comes from Romania, is a girl, she’s around 20, 22 or so, and she will work as a social media there. I will directly paste you here actually the message of presentation that they sent. What is important here for you to know is that Jenny Wilson will come also as a volunteer, but Vicky, she will come as as an intern. For two months. For June and July, all of these three will come from both June and July, and they will come here, they will have a contract of type R, so the ones for residents, but they will also have an agreement for using all the data that we have in our own system. That is going to be signed by them even before they come over here. And finally, there is going to be an agreement for internships, and that is going to be only between me and Vick K she actually is going to be an intern. And then also between me and the fourth woman I didn’t mention yet, and she’s called Door D. Tini also has a PhD. So basically Dr. Devo is gonna gonna come over here only for. She’s not actually, she is not going to come here. She’s going to do everything remotely. And but she will have 150 hours that she will need to spend working on the marketing for me. So these are basically the core things that you should know. Now, the arrest, I want to say about this is like exactly thinking about which sort of things they could do. And here I want to give you a list of things that I think they should be able to do for me and I want you to make very clear notes on these lists of tusks and then we will see also who could do what which ones exactly of these tasks. So one task, I mean, generally, we can divide task into two sections. One is the marketing for coiffing theuria living, and another one is the marketing for coiving theuya business. And in another subcategorization is doing the marketing for Colivinigura business in B2C or doing it in B2B. OK and when it is done for B B, that means it is to other businesses that could be partners of the good and when way or the other. Meanwhile, when it is done, BOC is just for customers, for people that could come here, but are like single professionals and not really are their companies or people that could become professionals and they’re not yet. So things more like this. So generally let’s begin talking about talks and trying to categorize them in one of these three categories. So for living, for business, B toB, or for business, B2C. One that is for business B toB is the LinkedIn account. We don’t have a LinkedIn account yet. We need to set one up for co-Livving Dudria and we need to also write there all the open positions we have so that certainly should be done and it should be done. But yeah, at least all the open positions we have. And these are certainly a lot, so there must be an open position for a co-founder, but there must also be one in general for real estate manager. There shall be also some for legal roles, so anyone that wants to come as a lawyer or generally commercialista or like people like this should be opening stairs, but there should also be openings regarding regarding people for the program. We wash, but also for the program, tutor. So for those sort of things, you should make definitely openings and that is all that needs to be done on the linkedIn accounts and on the LIn account, there should also be bound to my own account that I should update and write many things there. So the LinkedIn is already a huge thing that should be done and is not done yet. Then we have generally Instagram presents that’s means having post and mostly reels, so that generally one that has more to do with coiving the ga living is going to be having a general reels strategies that means real series that shall be thought through and done over the two months we’ here so that there is concrete material that we can post and done in a structural in a well structured way so that we really have a different series ofigura living series, let’s say, that we should do there. So another one then should be. So re series is one thing, also posed, so we should have like, say, five to 10 posts that are like really present on the coivindiguria page. They shall not be published all the same day, obviously, but they should be prepared and done so that like, in five to 10 posts, we can really express all there is to say about Koiv Niguria, another very important task is to produce some YouTube material so that there should be like at least some videos that represent the core concept goals and essentials of Gulivindiguria, so that these videos can be shared to people that then gets a very clear understanding of what callivindiguria is about, which its calls are, and in that. So a video of presentation of the houses must be on YouTube, a video of presentation of the business idea in goals. A video of the community and a video that is more business presentation as Kolini Gudari as a business. So these series of videos should be there. There should also be a series of videos that is more like my own diary, so me talking, granting about stuff, that should also be present on the YouTube channel so that like I can really in full autonomy just go on and and make sure that all of this is done [10/03/26, 17:27:20] Simone: Okay, so let’s continue talking about the marketing and the tasks that need to be done, and are there very, very important side of marketing. We didn’t talk about yet, is the one of B to B. That means I want to have a list of similar businesses as mine, both in the area, in Italy, but most importantly, in Europe. In order to apply for major grants, I need to have a clear network of other businesses that may want to have relations with me and the two similar things I do, and that are of a similar dimension. So I want to have clear conext of businesses I could talk to and get in agreements with, in particular, I’m in the profile of businesses I’m interested in, are those in the field of tourism, but general ecological renovation, but general renovation, in particular, of renovating villages like I am doing, or helping other small medium enterprises. And these sort of businessnesses all around Europe, I want to find a way how to reach them, and I think the market must be the right way to do it, and that can really be done only through having either something like a dedicated website to do that, so how to reach other businesses and there could be really a website that is just dedicated that or some pages of the current website but also that should be like a way to really reach those other founders. And I currently don’t know how to do that, it could be done through Lincoln, it could be done through simple website research, if there is more enterprises like I am, they will probably not appear on a usual research. So it’s really important to reach them, but it’s also difficult to imagine an efficient way how to do it, and that should definitely be done, is of crucial importance, and as though it generally a difficult task to accomplish properly. So that is just something we should really think about and have a clear strategy how to how to do it, but to courage moment in time, I don’t really know how that should be achieved. Furthermore, I mean, regarding a marketing, I think these are the main things. These are already huge things. There should also be presence on other, social media. We are not present yet, so we need to have a Facebook account dedicated to Kifindigria. We also need to have a TikTok account dedicated to Khifindiga, these are all parts of Kivindega living. There should also be a strategy. Okay, another thing that is very important, more on the business side, but still on the marketing, is to have a clear strategy, a pathway on how to how to get more exposition in case we want to pay for the marketing in particular to get customers for kif in the ga living. So at the moment, we don’t really need to do that, but in case we do how do we do it, there needs to be like a PDF around 5 to 10 pages, and some material already ready, meaning some reels, but also some stories that in case I decide, I want to in the hypothesis, I want to fast 5 to 10,000 eras into marketing, there needs to be a very clear business plan on how debt can be done. Furthermore, it’s important there to be also something like no, I still have to think about this. Give me a second. Okay, no, I think that regarding the marketing, that should be all of it for now. Other important things we should be thinking about, I don’t really know yet, but I will tell you in case I come up with anything else. So the T T account and Facebook account, I mentioned already. Yeah, no, I really think that is about all that is required for us to get there [10/03/26, 17:27:26] Simone: regarding the platforms. Oh, another very important thing that should be done on the marketing is we need to have a very clear list of all the websites like work Away and similar that attract volunteers, but also attract to race interested into cheaper tourism economy tourism and things like this. We need to have a clear listing of all of those platforms and then we need to have an account on each one of these platforms that needs to be done wonderfully well. So that is something else I definitely need to to have ready, and that is in the, obviously Kurya living mostly. So that is definitely another thing that we need to do. But other than that, I think we almost got through everything. But yeah, so there is working away, there are many other websites, like this, and I wanting to have a proper listing of all of them and make sure that we have so there needs to be a pediastic on things, actually not a pediat, but like part of our web page should contain a clear list of all of them. and most importantly, there needs to be also contact that is given to Haz of one person in the team of them that we can reach out in case we need any assistance. Often they already reached out to me in the past, like from work away or from some other platforms. We really need to be sure that we can appear on those as well, and yeah, and really make sure that this can happen and and get done right. So that’s another thing. Plus yeah, when we were talking before about the YouTube videos, it’s important to have videos. It’s really go through everything in the current state, but also generally video that sort of gives the idea of what is going to happen in the future here. And so YouTube videos should really be the ones in which we are allowing ourselves to carry more content, to make longer contents, and that should definitely be something when it to think about. So that’s another thing. Bloss, like generally, on the marketing, another thing we should do more like as an internal bureaucracy, is to have a very clear structured team and try already now to understand who will be part of the team for the longer run and who will be believing after June and July. And obviously then the intent here is to find at least one of them that has motivation and will reasonably stay as part of the team for the long run and that you can show competence so that they will actually cover the role of leading the marketing team for the future. So we want someone that leads the marketing team and we will not really prioritize competence or experience or expertise, but the thing that really is the priority here is to have someone that is motivated to stay here for the longest the longest term, and that really can see there are in professional future to be at least influenced by Michael, if does not mean that it needs to be a full-time profession. It does not need to mean that they have to move in here from the first day, but it still means that there needs to be a contract written down sign for the long term with deposits on both ends. so that it really is clear that there are stakes, there are and also that can be paid through a vesting plan so that’s the person is going to receive equity given from the company and that is obviously going to make profits to the person as someone that is taking part to a startup, generally the equity reserve for the marketing is not a huge percentage, but over the years, you can certainly compound to significant amounts and therefore be an actual big portion of what the person is doing. But yeah, and obviously owning equity, of course, leaving the Ga means’s owning also the asses of and everything else. DR generally dem marketing. team can only get access to coiving the gooda living and co in theria business..quity, but not co living theuria Luna. Sorry, but not Luna. Luna remains separate and the marketing team at a time being will not receive any of the equity that concern Luna, but only of the two Kiv in the Guda combined in even equity. And they will receive either class B or classes C equity and ending case after very long term, say partnership, then they can also become part of the CDA, after the company, so a conscilio deministra, meaning they will be part of the decision purchase making of the company itself.

[09/03/26, 15:27:41] Viki CL: Hi! My name is Viktorie, BA student with experience directly with numerous companies. Simone advised me to notify you about what im creating in case you have some input/want to contribute etc. I would like to create this week SM strategy. [09/03/26, 15:28:09] Simone: yess, thank youu ^^ [09/03/26, 15:28:38] Simone: We may well have some calls about it over the next days, so if anyone of you wants to join the call, connect and share ideas, it’d be great! [09/03/26, 17:52:47] Simone: Welcome to @⁨Jenny Wilson (CL, Marketing)⁩ and @⁨Geo Marketing, CL⁩, you two, together also with @⁨Viki CL⁩ are all planning to come here in June & July and work on the marketing aspects for ColivingLiguria, I was thinking that we could organise a call perhaps in a week or two from now in which we talk through all the different aspects and how we can generally move forward. I would take a bit of time to think about which sides of marketing I think are going to be the priority and we can see then what you think about it. Would you be free to join the call some time during next week? (to pick the exact day and time we can make a poll here)

And if anyone else in the groupchat wants to join the call, you are very welcomed! [09/03/26, 18:05:39] Geo Marketing, CL: a call next week sounds good! i am mostly free in the afternoon [09/03/26, 20:13:38] Simone: Welcome @⁨Dr. Dee⁩, the marketing team is expanding very quickly today! I will follow up over the next couple of days with some more infos and organisation for the first call next week [09/03/26, 20:15:43] Simone: And to the new ones, @⁨Jenny Wilson (CL, Marketing)⁩, @⁨Geo Marketing, CL⁩, @⁨Viki CL⁩ and @⁨Dr. Dee⁩ feel free to send a brief message of presentation of yourself, we’ll probably be working as a small team during summer (@⁨~Dr. Dee⁩ will mostly work remotely in these next months, which would be a good starting point to have a fertile basis on which the rest of you can work once you get here in person in June / July) [09/03/26, 20:20:24] ~ Dr. Dee: Many thanks for the warm welcome, much appreciated. I will hear on the next steps for the first call. [09/03/26, 20:24:17] ~ Dr. Dee: Thank you very much. My name is Diliah. I am working on post graduate research studies in Tourism Strategy, Cultural Heritage and Made In Italy at the University of Rome Tor Vergata. I am delighted to be part of the team. [09/03/26, 20:50:38] Jenny Wilson (CL, Marketing): hey I’m Jenny! last year I finished university in england, after that I worked for Nike as a creative producer for their social media, and now i’m travelling South America and working a remote job in social media strategy! i love italy and am very excited to come, meet you all, take some cool pictures for social media and learn italian!! 🥰 [09/03/26, 20:50:45] Jenny Wilson (CL, Marketing): hey!! [09/03/26, 20:51:32] Jenny Wilson (CL, Marketing): yes next week is perfect! [09/03/26, 21:07:21] Geo Marketing, CL: Hello! My name is Geo, i am from Romania, i currently have a remote job and since I love italy I wanted to travel there and see the world, I figured this is a great opportunity! I’ve graduated from my masters degree in Digital Media and Game Studies in Romania and I’ve been working for some local advertising agencies in Romania. [10/03/26, 10:16:59] Viki CL: Hey! My name is Viki! Im studying in Austria, however i finished my highschool studies in Denmark, and come from Prague originally. Currently Im working remotely for two companies and Im orienting myself very well in PR and Marketing overall - but made bunch of social media strategies for multiple companies, and thats what I am preparing right now for CoLiving Liguria. [10/03/26, 10:17:27] Viki CL: I am very excited to stay and colive with all of you during summer there!

Dr Dee sent:

Greetings. As agreed, kindly I have prepared the two required documents for 150-hour (6 Credits) for my masters internship as per the University of Rome Tor Vergata as shown on this University link below

Internship and Stage - Tourism Strategy, Cultural Heritage & Made in Italy

These documents will be approved after 15 working days, attached as follows:

Annexure 1: Contract where you insert your company details, sign and apply the Company Stamp to both Annex 1 and Annex 2.

Annexure 2:

-You can populate the areas highlighted in Red . Kindly review some information i have added already including objectives and methods as discussed, in draft form.

•⁠ ⁠I have added my areas highlighted in black already.

-The University will populate lastly areas highlighted in yellow.

-Sign and apply the Company Stamp to both Annex 1 and Annex 2.

NB: Send the signed PDFs back and Copy /CC me when sending to the University on the following email address:

tirocinio@lettere.uniroma2.it

Copy me in on:

abigaildiliah.mutambara@students.uniroma2.eu

And on diliah.mutambara@gmail.com

Once these are sent to the University with me copied in, they will respond after 15 working days.

Thank you very much and i am looking forward to a delightful journey with you and the team.

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