ColivingLiguria

S.r.l. — Startup Innovativa
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MCONTEXT: Social Media Launch & Content Strategy

This document outlines the setup parameters, target audience, visual guidelines, 4-week content calendar, and operational guidelines for the ColivingLiguria social media launch (TikTok, YouTube, Facebook, and Instagram).

1. Platform Setup & Bios

Instagram

  • Handle: @colivingliguria
  • Tagline: Rural regeneration & coliving in the heart of Liguria. 🌄
  • Bio (English):
    Coliving, coworking & community in rural Liguria, Italy. 🇮🇹 Join us for off-grid living, local projects, and startup incubation. Apply to volunteer! 👇
    [Link: colivingliguria.pages.dev/volunteer]
  • Bio (Italian):
    Coliving, coworking e community nell’entroterra ligure. 🇮🇹 Unisciti a noi per vivere off-grid, supportare progetti locali e lanciare startup. Candidati come volontario! 👇
    [Link: colivingliguria.pages.dev/volunteer]

TikTok

  • Handle: @colivingliguria
  • Tagline: Authentic rural life & community vibes in Italy. 🍝
  • Bio (English):
    Co-living & creating in Liguria. 🇮🇹 Candidate/volunteer life, community dinners, and off-grid vibes. No filter, just real life. ✨
  • Bio (Italian):
    Colivere e creare in Liguria. 🇮🇹 Vita da candidati e volontari, cene di gruppo e stile off-grid. Nessun filtro, solo vita reale. ✨

YouTube

  • Handle: @colivingliguria
  • Tagline: ColivingLiguria - Rural Incubation & Community
  • Channel Description (Bilingual):
    Welcome to the official channel of ColivingLiguria S.r.l. (Startup Innovativa). We document our journey of building a rural coliving hub, restoring abandoned spaces, and hosting volunteers, nomads, and entrepreneurs.
    Benvenuti sul canale ufficiale di ColivingLiguria. Documentiamo la nostra avventura nella creazione di un hub di coliving rurale, nel recupero di spazi dismessi e nell’accoglienza di volontari, nomadi digitali e imprenditori.

Facebook

  • Page Name: ColivingLiguria
  • Tagline: Coworking, Coliving, and Rural Regeneration in Liguria
  • About Section (Bilingual):
    ColivingLiguria is a social-impact startup focusing on community building, rural regeneration, and collaborative workspaces in the Liguria region. We offer rooms, workspaces, and project incubation opportunities for nomads and creators.
    ColivingLiguria è una startup a impatto sociale focalizzata sulla creazione di community, rigenerazione rurale e spazi di lavoro collaborativi in Liguria. Offriamo alloggi, spazi di coworking e incubazione di progetti per nomadi e creativi.

2. Visual Guidelines & Authenticity

Our marketing strategy centers on authenticity. We avoid overly polished, clinical, or corporate stock styles.

  • Aesthetics: Warm, natural, sunlit colors (terracotta, slate, olive green, sea blue).
  • Vibe: Candid, cozy, human-focused. Show real expressions, messy cooking, laughter, and physical work.
  • Format: Focus on vertical, short-form video (Reels/TikTok) with raw audio or trending indie music.
  • The “No-Staging” Rule: Do not ask volunteers to act out fake scenes. Film them while they are actually cooking, working in the garden, or discussing ideas. Natural movement builds trust.

3. 4-Week Content Calendar (Focus: Reels & TikTok)

WeekPlatformHook / TitleVisual DescriptionCaptionHashtags
Week 1IG / TikTok”What is ColivingLiguria?”Quick cuts of the property, workspace, hills, and a group lunch.A place to disconnect to connect. Welcome to our rural hub.#coliving #ruralitaly #digitalnomad #offgrid #liguria
Week 1YouTube”Volunteer Rules & Expectations”Simone’s long-form introduction (see script).Welcome! Here is what candidate life looks like on-site.#colivingliguria #volunteering #travelitaly #remotework
Week 2IG / TikTok”Off-grid pasta night”Volunteers preparing dinner together, laughing, setting the table.Food tastes better when cooked together. 🍝 Community dinners.#communitycooking #italyfood #slowliving #volunteerlife
Week 2IG / TikTok”My commute as a nomad”Volunteer walking 10 seconds from bedroom to garden workspace.Beats taking the subway. Rate my desk view from 1 to 10.#remoteworker #workfromanywhere #nomadlife #italy
Week 3IG / TikTok”Renovating our garden”Timelapse of weeding, planting, or building outdoor seating.Getting our hands dirty to make this place a home. 🌱#ruralregeneration #gardening #sustainableliving #coop
Week 3IG / TikTok”When the WiFi actually works in the mountains”Volunteer celebrates receiving high-speed internet in a rustic room.Fast internet + quiet hills = productivity peak. 💻#coworking #ruralinnovation #startupit #digitalnomads
Week 4IG / TikTok”Local beach getaway”Group of volunteers driving down to the Ligurian sea for a sunset swim.Work hard, swim harder. Just 30 minutes from the sea.#liguriasea #italianriviera #travelvolunteer #nomadlife
Week 4IG / TikTok”A day in the life”Rapid-fire daily vlog of a volunteer (wake up, coffee, 4 hours contribution, lunch, coworking, sunset hike).What 24 hours in rural Liguria looks like. 🌄#dayinthelife #travelvlog #colivingcommunity #italytravel

4. Vicky’s Operational Schedule (Monday-Friday)

Vicky is responsible for shooting, editing, and posting according to the strategy. She must respect a strict no-weekend-work boundary.

Monday: Planning & Analytics

  • Review performance metrics from the previous week.
  • Moderate and reply to comments received over the weekend.
  • Outline the weekly shot-list and schedule filming windows with on-site volunteers.

Tuesday: Filming & Production (Session 1)

  • Film primary B-roll, interview snippets, or daily activity vlogs on-site.
  • Organize footage in Google Drive/Shared folders.

Wednesday: Editing & Drafting

  • Edit 2 short-form videos (Reels/TikTok) using raw audio and clean text.
  • Draft bilingual captions and search for trending audio patterns.

Thursday: Filming (Session 2) & Uploading

  • Capture remaining B-roll (e.g., drone shots, outdoor work, local village walks).
  • Publish/schedule the weekly YouTube video and first scheduled Reels/TikToks.

Friday: Final Review & Handover

  • Review comments, check for scheduled posts, and submit weekly report to Simone.
  • Shut down channels by Friday evening.
  • Weekend Policy: Strictly no moderation, posting, or filming on Saturdays and Sundays. Channels remain passive until Monday morning.

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